Reel Tasty Baits – Custom Lures Catch Better Stories!

Custom Lures Made By Hand

Stop settling for what’s on the shelf and start reeling in the big ones. Our custom-crafted lures are made-to-order, allowing you to choose the exact colors and variations that work for your local waters. Whether you’re a weekend hobbyist or a tournament pro, these handmade baits are designed to turn every strike into a story. Upgrade your gear with your tackle box’s new secret weapon.

Johnson Story

After years of searching for specific lures and colors without success, I decided to take matters into my own hands. In 2023, I began creating my own so I could have exactly what I was looking for. This allowed me to fine-tune classic color patterns and develop completely new ones to match my needs on the water.

Fishing has been a part of my life since I was a young child. As soon as I was old enough, I started mowing lawns to afford my own gear and lures. When I had children of my own, I wanted to pass down those same experiences and memories that meant so much to me growing up.

My wife and I built this company with family at its core. Everyone played a role—from brainstorming the name to helping design the logo. Every bait we offer is hand-crafted and hand-packed by our family, making each one a product of the same passion and dedication that started it all.